Why get Professional Headshots & What to Wear

Why should I get a professional headshot?


Image is everything… and many people don’t realize the impact your image can have on your career advancement. Professional headshots help you create the right image for yourself,

In the corporate world, a good headshot can help to make your face more memorable, which in turn can help you to stand out from the rest. In a difficult economy, you need to give yourself every advantage that you can. A simple scan of various social media profiles will say a lot about each person, and the people using professional headshots will stand out from the rest.

The Advantage of Working with a Professional Photographer

Having a trained artistic eye for posing and directing people in order to achieve the individual’s optimal look, will give you the best image of you to present to the business world. Everyone is different and needs to be photographed a certain way according to their shape, hair color, gender, skin, and profession. Knowing what lighting to use, in what direction, with each face shape, makes all the difference in the world between an okay shot, and an amazing portrait.

I have many years experience as a professional photographer and can bring the studio to you or you can come to the studio. I am willing to work with you to give you the best rate for your company and/or employees.

What should I wear?Headshots

Take a few minutes to think about the tone you want to project in your business headshots. Depending on the culture of your company, you may want to come across as hip, friendly or creative. Or if you work in professional services, you may prefer to project an air of formality, knowledge and trustworthiness. The location of the photo shoot (in a studio or on location) will also have a bearing on your best outfit.

Remember the focus for the business headshot is your face..


Plain colours are your best choice. Patterns or prints distract and date your photo. Choose mid- tone colours in blue, green, wine and purple because they are universally flattering. Avoid wearing tops in flesh tones (cream, beige, pastels, peach or yellow) as they will blend your face into your clothes. Unless you’re feeling super confident, pass on bright red or orange. Stark black and white are not good choices either because they play havoc with the camera’s exposure or the studio backdrop. Substitute black with richer neutrals like chocolate, navy, maroon and forest green. Black is sombre, safe and guarded, not likely the vibe you want to project. A fail-safe tip is to pick a top that accentuates your eyes. That’s why jewel tones work so well.


A modest v-neck is universally flattering for women because it lengthens the neck and displays the décolleté. Opt for blouses with sleeves. Fine to medium gauge knits work really well too because they introduce textural interest. If you choose to wear a jacket, pair it with a collarless top. This is modern and keeps the neckline simple and sleek. Shirts should be crisply ironed.

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What to wear for your portrait session

I am always asked what I should wear to our portrait session.  The first thing I ask is, ‘what were your plans for the pictures’.   Were they to hang in your living room or den? If you will be hanging these photos in your house you want to make sure the colors of your clothes go with the color scheme of your home.

Family Portrait


If the session is at a location then you need to think of the background what colours will be prominent.  If it is in the fall there will be lots of yellows, oranges and browns so bright pink or blue would not look great.



Once you book your session, start thinking of the clothes right away.  You may think you know exactly what you and/or your family will wear but when the time comes it may not fit or you realized at the last minute it needs dry cleaned.


Clothes that do not attract attention in a portrait are the ultimate goal.


Avoid short sleeves and short pants.  When arms and legs are exposed to the camera there will be more flesh in the photograph in those areas than on the face, itself.  White shirts and/or blouses under a dark jacket are perfect.  A scarf loosely tied around the neck also helps to frame a face beautifully when a collarless blouse or sweater is worn. Neckties should definitely be toned-down in color and with a minimum of pattern.


Clothing should not be too tight or too loose. It is a good idea for clothing below the waistline to be darker than the clothing above. Otherwise, even light jeans worn below a darker top could easily attract attention to the lower part of the body and away from the face.


The most flattering neckline for anyone is something that comes up close to the neck. A wide-open neckline tends to thicken the neck in a photograph. On the other hand, a neckline that comes up to the base of the neck like a turtleneck or a v-neck top is the most flattering. It tends to slim down the person and frames the face beautifully.


Your clothing should be simple and coordinated. Select your clothes to blend the bodies together if your are doing a group session.  Dark colours tend to blend bodies and make you appear slimmer while lighter clothes tend to do the opposite.


Avoid loud or busy patterns and large logos.  Solid colors are best.


SONY DSCDecide whether the basic tone of the clothing will be warm-toned (browns, etc.) or cool-toned (blues/grays/blacks, etc.). If you would like to have everyone wearing one colour shirts, such as white shirts, that is up to you,  it’s your portrait however try to think outside the box a little and think about  picking a couple of colors and choose clothes that will fit in this color scheme.

For colour schemes check out this place and have fun.  http://colorschemedesigner.com

Keeping a group in similar colors focuses the attention of the portrait to the faces and individuals that make up the portrait. Dissimilar colors in groups tend to be more distracting.  White tops with khakis or jeans can look very nice and casual, but if anyone in your family is super pale, white can make pale skin look paler.  Jeans are the timeless choice and they’re great for fun, casual pictures because they are flattering and don’t show wrinkles or panty lines.  Lighter shirts on top give the pictures a more casual and bright look.  Pastels are also usually appealing because they enhance natural skin tones.  Black or other dark shirts on top give the portraits a more serious and thoughtful feel (not to mention that black is slimming).  Everyone should have color-coordinated outfits (Not a uniform necessarily, but there should be a theme).


For the children, choose outfits that fit well without a lot of “growing room”. Jeans / khaki’s and white or black tops are always very nice for a family portrait.


Hair Styles

Your hair style should be simple and preferably be off the face.


Avoid hair falling down onto the sides of the face (currently very much in style) create distracting shadows. Bangs that come down too low onto the face will keep light from getting into the subject’s eyes, the very most important part of the face.



Try to blend your eye makeup so that there are no sharp demarcation lines between colors. Please avoid white above or below the eyes. It does not photograph well at all. Too much color above and below the eyes attracts attention to itself so don’t overdo it. It actually takes attention away from the eyes, rather than attracting the viewer to the eyes. Try blending your foundation at the jawline, so that there is no demarcation between the face and the neck.  Check this website for more tips on makeup for pictures http://www.cosmopolitan.com/style-beauty/beauty/advice/g1591/makeup-to-look-good-in-pictures/


Have a necklace for the kids to play with or hats to hide behind. Not only can accessories add a whole lot to your outfit but they can be fun to use in photos. Have your husband wear a tie so you can run your hand down it.  Have your son wear a bowtie so he can straighten it and bam what a great shot.


Posing for your pictures


Mt Uniacke House
Prom Photos at Mt Uniacke House

Posing for your pictures



Think of your posture. Unless I am asking you to pose a certain way.  Hold yourself confidently and tall.  You will look much better if you hold your shoulders back and your stomach in no matter what size you are.


Remember to be natural.  Be conscious of how you are posing. Your body portrays a language when you are posing what are you trying to convey.


Unless I direct you to do otherwise, when standing, put the majority of your body weight on one foot only; this will make your body make a naturally gracious “S” shape.

Prom Photo Kings Edgehill
Prom Photo at Kings Edgehill School
  • Regardless of your body shape, doing this will simulate more of an hour glass figure. Popping your hip out gives you a curve in just the right place. Think of posing in curves and angles.


Think about where your hands are and how are they positioned. You want to create angles with you arms and hands. Try to allow room between the arm and waist to give your waist a smaller look.  Flexed arms looked relaxed and natural.   For women your hands should be dainty and soft. (ballet hands)



If you wear glasses try tilting them slightly on your head if a flash is used this will help with glare on the lens.